Browsing: Marketing

A business promoter is someone who publicizes or promotes goods and services to potential customers as an individual or agency.…

A/B testing, also known as split testing, is a method used in marketing and advertising to determine which version of…

In today’s crowded marketplace, brands must coordinate touchpoints to effectively engage consumers. Integrated marketing communications (IMC) brings synergy to promotional…

When it comes to optimizing your website for search engines (SEO), understanding the concepts of E-E-A-T (Experience, Expertise, Authoritativeness, and…

Search engine optimization (SEO) is a crucial aspect of digital marketing, which involves a variety of tasks aimed at improving…

Small businesses are the backbone of the economy, and their success is crucial to the health of communities and the…

Keeping your customers happy—and therefore loyal—is key to any long-term business success. It takes much less time, effort and resources for…

Every effective marketing plan is built on solid market research. It’s the only way to have a deep understanding of…

We already discussed what market segmentation is and how it may help you understand your clients, pinpoint needs in your…

The first step of any marketing campaign is to identify the target customers. However, a group of target customers does…

For every campaign, marketers are constantly attempting to provide an answer to one fundamental question: what do our customers want?…

When the economic outlook is rough, consumer behavior most definitely changes. For businesses concerned about their bottom lines, dwindling sales…

Driving traffic to a website is easier said than done. One can be a great marketer and still not crack…

Spotify is the undisputed market leader in music streaming, with over 130 million users. Apple is a distant second, with…

The Current State of LinkedIn Marketing For the longest time, LinkedIn has been overshadowed by other social media platforms such…

The SEO industry is facing a lot of technical errors and mistakes. These errors can be as simple as spelling…

Marketing should be a priority for startups, but it often falls by the wayside. Why? Sometimes it’s because they don’t…

Nowadays, you either need to hire an influencer to promote your business, or be so good that you can be…

As a local business, you likely want to stand out in your area and establish your brand among the locals.…

Marketing automation is a mainstream of the digital transformation of all businesses. It increases operational efficiency and accelerates sales. This…

Creating relevant and premium content is key to the success of your law firm’s marketing efforts. Law content marketing is…

Being business forward and more efficient by using predictive analytics is building up new concepts with the ability to predict…

Creating a product is the first half of a marathon. The next half is about reaching the customers and penetrating…

When it comes to low budget marketing, small businesses suffer a lot because of two reasons. One is that they…

Most of the business ventures we see now have their own website and social media profiles. The turmoil that the…